Brand Represented: Trix Cereal
Year Introduced: 1959

No other mascot pulled at your heart strings like the Trix Rabbit. After all of his incessant trickery, he could never catch a break and get a bowl of his namesake cereal. This was probably a good thing because Trix was obviously a fiend whose relentless pursuits of the cereal were attempts to get his fix. Because people didn't want to see this rabbit go through withdrawals, there were a few times when he was granted a bowl of his beloved treat.

Leave it to the kids, Trix, and go get the help you need.