We all know that the games industry makes a boatload of money every....second. We know how the cashflow of the games industry stands up next to music and movies every year. This much is public knowledge to gamers and business-savvy folk alike.

Tim Cross from The Economist just published a very insightful article in which he quickly covers where video games came from, from a financial and a public lens. Where the article takes off is when Cross cites the multi-tiered approach that the industry has taken to rope in as many kinds of demographics as possible.

Once again, we all know that there's something for everybody, and that video games as a whole are for ages 1-100. And we know the industry has been working hard to get there, but it's this generation [Cross cites the Playstation 1 as a turning point] that is really getting to see that hard work pay off, as the huge flux of video games does nothing but.....flood the market with more games. Not just that, but the developer scene is awash with new developers and new ideas all the time. It goes without saying that it is a GREAT time to be a gamer.

The thing about this article that I am most interested in is the business approach. For me personally, knowing that there's countless people in the game industry whose love for games drives them to make a living from it is very important. And it's what stops me from questioning the money that I drop into it quite regularly. In that sense, it truly is an industry like no other.

Check out the article at The Economist, and spread the words that video games are awesome.