Label: Sub Pop
Key Track: "Such Great Heights"

Ben Gibbbard of indie rock darlings Death Cab for Cutie teamed up with producer Jimmy Tamborello and came up with a novel concept for lo-fi hipper than thou rockers: syncopated electronic beats. Along with LCD Soundsystem, the Postal Service ushered in the "indietronica" movement that ended up as the background music for countless mid-decade advertising campaigns.

YOU AUGHTA KNOW:
Give Up is the second highest-selling Sub Pop album after Nirvana's Bleach.