She’s also gearing up to release the new song “Miss Understood” on Sept. 17 via Bhad Music, with her new aim being to help artists hold onto their masters, which she says Kanye West sparked. “Kanye brought a lot of attention last year to artists owning their masters,” Bhad Bhabie told Variety. “I feel lucky to be 18 and now I get to own mine going forward. I have my own platform to get my music out to my fans.”
Bhad Bhabie and Atlantic ended their relationship in August after working together for almost four years. She inked the deal in 2017, about a year after becoming a viral sensation on Dr. Phil.
“Signing a deal when you aren’t established, artists don’t really understand that labels get to approve you doing features and have basically total control on when and if your music comes out,” she said. “Not to mention they keep like 80% of all the money that comes in. It’s pretty fucked up. … I’m finally ready to put out music I want on my own terms.”