J. Cole’s surprise-released Might Delete Later is here, complete with a slew of lyrics that seemingly see the Dreamville co-founder responding to Kendrick Lamar’s “Like That” diss.
As previously reported, Kendrick didn’t hold back in Metro Boomin and Future’s We Don’t Trust You track, flatly rejecting any “Big 3” talk that would place him in the company of Cole and Drake. In “7 Minute Drill,” Might Delete Later’s closer, Cole drew more than a few lyrical parallels to Jay-Z’s Nas and Mobb Deep-dissing “Takeover.”
While Cole doesn't name Kendrick on his new project, the intended recipient of “7 Minute Drill” is made pretty damn clear throughout. The New Jack city meme-referencing track, featuring co-production from Conductor Williams, sees Cole questioning the greatness of his apparent foe’s discography and his artistic consistency, like so:
The rap beef ain't realer than the shit I seen in Cumberland
He averagin' one hard verse like every thirty months or somethin'
If he wasn't dissin' then we wouldn't be discussin', huh?
Lord, don't make me have to smoke this n***a 'cause I fuck with him
But push come to shove, on this mic, I will humble him
I'm Mino with this thing, this that New Jack City meme
As you can hear below, not to mention read here, that's not even the half of it.
Drake, meanwhile, has kept things cryptic. In March, for example, the “Summer Games” sequel denier advised those “at war” with him to consider admitting “they are their own worst enemy.”
At any rate, enjoy the post-“7 Minute Drill” memery below. This collection pairs nicely with the massive memery that broke out after “Like That” in March, so revisit that here for a more balanced experience.
Of everyone who reacted, some of his closest collaborators are defending Kendrick. Musician/producer Terrace Martin seemingly subbed Cole after hearing the track. Martin works with Kendrick pretty frequently and he was a key contributor to TPAB.