Speaking on the genesis of the track, Consequence detailed what he described as his reasoning for continuing to stand by Ye.
“My outlook is this...It’s easy to be self-serving and ask someone for HELP who’s in a position of [power] to change your life’s trajectory,” he said in a statement shared alongside the song. “But what happens when the tables turn and that person needs you?”
Lyrically, Consequence—who has made headlines in recent months for similar statements—continues that perspective, at one point in the new track rapping “the whole label ran instead of having Ye’s back.” This is an apparent reference to G.O.O.D. Music, a label that previously counted Pusha T among its roster of artists. Push also served as president of the label for several years, though he stepped down from that position.
Consequence previously addressed the rift with Pusha, who he called “Pharrell’s man,” in an interview with Art Of Dialogue that was posted earlier this year.
“Does Pusha T have a right to distance himself from situations that he don’t want to be in? Yeah. He a man,” Consequence said. “Do those two have grievances behind the scenes that are not being spoke about? Yes they do. So part of this shit is kinda cap… The whole G.O.O.D. Music president shit, that’s cap. That’s cap… It ain’t been that shit for years… Just say you mad about the Donda three party in Chicago, when he ain’t let you on stage. Say that.”
“Whether I agree with Kanye or not, it’s not the principle of that… Pusha T done told you all this street shit, right? And now we doing this industry shit? Nah,” Consequence said earlier in the interview.
In December of last year, Ye expressed praise for Adolf Hitler during an appearance on the far-right conspiracy program InfoWars. In the same interview, he also affirmed his admiration and “love” for Nazis, as well as falsely claimed that millions were not targeted and killed in the Holocaust. The latter is a frequent tactic of Holocaust deniers, who either falsely assert that the genocide did not occur or (just as falsely) claim that the death toll has been exaggerated.
Although the appearance did not mark Ye’s first time espousing anti-Semitism, it did end up becoming the final straw for a number of public figures, fans, and brands.