The Mall of America in Minneapolis, Minnesota may have gotten its first black Santa Claus courtesy of Larry Jefferson, but Radric Davis had a decidedly different vision for Atlanta’s version of Kris Kringle. Gucci Mane debuted his Eif Rivera-directed video for “St. Brick Intro” complete with scantily clad elves, bricks of work, and the rhythm of “Jingle Bells.”
“I’m a neighborhood philanthropist/I’m selling bales of Cannabis/Preachin’ like an evangelist/But I don't fuck with amateurs,” Gucci rhymes.
The visual finds Gucci Mane reprising his role of “East Atlanta Santa” from the 2014 mixtape of the same name. Gucci plays the role of Santa Claus and gifts a family with some substantial wardrobe and home decor upgrades, as well as a cadre of his scantily clad elves.
“St. Brick Intro” adds to a steady stream of releases from Gucci Mane. On Nov. 14, Gucci Mane and Future teamed up to release a sequel to their Free Bricks mixtape. Roughly six weeks later, Gucci and Lil Uzi Vert collaborated on the 1017 vs. The World mixtape. Gucci mixed his personal life with his music when he proposed to his longtime girlfriend Keyshia Ka'oir after a performance at an Atlanta Hawks game on Nov. 22.
The single “St. Brick Intro” is currently available for purchase on all digital formats, and Gucci Mane’s forthcoming The Return of East Atlanta Santa is slated for release Dec. 16 as a streaming exclusive via Apple Music.