SXSW 2015 has come and gone. Like each year before, memorable moments were made—some of which were documented on social media, others merely existing as a vivid memory for a lucky few. Whatever the case, SXSW's impact on music culture is lasting and undeniable.
We went to SXSW to capture those magical moments using the PHHHOTO app. From live performances to behind-the-scenes fuckery, we were there, phone in hand, ready to document the day's events. The following is a true story of what went down at SXSW 2015, as seen through PHHHOTO.
