It opens up on Usher in a mood-soaked, black light studio crooning the first bars of the track spliced with some quick shots of him driving a car. From there, Usher gets on with his day, getting a fresh cut and waving to his neighborhood friends as the song gathers momentum.
It doesn't take too long for Future to show up alongside Usher in the studio just in time for the hook where both of them conveniently shout out Tidal, the same streaming service that is sporting the exclusive to the new song and video drop. "Call your baby that's only on Tidal/Cause I don't need no more rivals/I put that on the bible." Well played.
The song is catchy as hell with the pair exchanging verses before joining together on the slow-burning hook before Usher finishes things off.
A few days ago, Usher announced that his new album will drop Sept. 16. We've already heard the Young Thug assisted "No Limit" and now we've got Future's collaboration on deck, but there are still plenty of untitled tracks listed in Usher's pre-order, which means anyone can turn up on the 15-track release. If "Rivals" is any indication of what's to come, we are all here for it. Watch the video for "Rivals" above courtesy of Tidal. Be sure to also catch Usher at 105.1's annual Powerhouse concert this fall at Barclays.