G-Eazy has returned with a new single, “The Announcement,” along with a promotional video that reveals his upcoming album, These Things Happen Too, is going to drop on Sept. 24.
“The Announcement” features G-Eazy highlighting how he’s a different person than who he was at the beginning of his career. He’s more successful, more confident, and more paranoid. Based on the single cover art, it looks like Eazy is drowning his old self, watching as he sinks to the bottom of a dark abyss. The track’s lyrics mirror the cover as well, with references to monsters, fighting, and making sacrifices to make it to where he is now.
The promotional video that came along with the single has a dark atmosphere to it as well. Eazy is seen walking through dark corridors—possibly the hallways of his home—where the only light that shines is from the gleams of his platinum plaques that line the walls. He then gets into the studio as “The Announcement” closes, ending the video with a message of his album release date.
Before this single, G-Eazy linked up with EST Gee to deliver the collab “At Will” along with visuals for the track. Similar to the promo material and cover art for “The Announcement,” “At Will” comes with an eery, distorted video directed by Walker Flocker.
While fans wait for These Things Happen Too, check out G-Eazy’s new single “The Announcement” up top, and watch the trailer for the album below.