It's all Justin Bieber, all the time at NHL All-Star week in his hometown of Toronto.
Not only did Bieber design the NHL All-Star jerseys with his Drew House brand, he was also one of four celebrity all-Canadian captains, alongside Tate McRae, Michael Buble, and Will Arnett. He teamed up with his longtime pal Auston Matthews of the Toronto Maple Leafs to build out a Leaf-centric lineup.
But Biebs is also gearing up for a return to music. This week he posted rehearsal photos, prompting many to suggest he's prepping his first new release since 2021's Justice.
Then last night at History, Bieber made his return to the stage with a largely acoustic set. According to iHeartRadio, he performed "Ghost," "Peaches," and "Snooze," his collab with SZA. Bieber also played older hits "Baby" and "Eenie Meenie," which "he hasn't sung live in 11 years."
According to setlist.fm users, he also performed "Somebody" and "Hold On."
Fellow Toronto artist Drake also took time to shout out Bieber (and Matthews) on his Instagram page. "Biebs and Pappy in the 6 the Drew House jerseys this shit could make me cry so proud of my brother," Drizzy said on Instagram Stories.
He also told Bieber "you snappppped" with the design of the jerseys. OVO got in on the NHL All-Star action, dropping hoodies, toques and t-shirts with Bieber's star logos. They got Hall of Famer Mario Lemieux to model the hoodies.
The hoodies are already sold out, but tees and hats are still available on the OVO site.
