Watch The Trailer For Pharrell's "i am OTHER" Label

Pharrell has been pushing his new "i am OTHER" music label campaign for quite some time now. Formerly known as Star Trak Entertainment, P has enlisted a new crop of artists (Buddy, Leah Labelle, Maxine Ashley, Alyssa Bernal) to assemble a whole crew of creative types set to take over. In the promotional clip for the official launch of his label, he sticks to the interpretation of a cultural movement of “thinkers, innovators, and outcasts.” Check it out above and read a couple of tweets about i am OTHER’s mission statement below.