After being delayed due to the devastating wildfires in the region, Selena Gomez’s Rare pop-up and Valentine’s Day shop is set to launch at Complex LA on Feb. 14.
The experience, which comes just over five years after the initial release of Gomez’s Kid Cudi and 6lack-featuring third album, begins Feb. 14 at 11 a.m. local time and runs through Feb. 16. As always, an RSVP for the event does not guarantee entry, meaning you should plan to get to 433 N. Fairfax Ave. early.
100% of proceeds from the sale of all products will be donated to Direct Relief’s LA wildfire response efforts after deducting applicable credit card fees and taxes. To learn more visit: DirectRelief.org
Direct Relief, as seen here, works to offer support for those affected by the fires in a variety of ways, including through distributing protective gear and medications.
Featured at the Rare-commemorating shop will be music, merch, and a timely sense of community. Shoppable pieces include apparel, music, cosmetics, and a limited-edition blush from Rare Beauty that will be exclusive to Complex Shop.
“I can’t believe it’s been five years since the release of my album Rare,” Gomez told fans last month, adding that the pop-up experience would also offer a chance to take a look “behind the scenes” into the making of “this album that means so much to me.”