Nelly Hints at Relaunching Apple Bottoms

Nelly will be performing at the Lovers & Friends Festival in Los Angeles.

nelly apple bottoms

Image via Getty/Jerritt Clark

nelly apple bottoms

Nelly’s Apple Bottoms might be staging a comeback.

On Saturday, the St. Louis rapper shared an image of the legendary jeans’ logo alongside the caption, “It’s bout that time...!!!!!!!!!!!!!!! Don’t call it a come back..!!!!!”

Nelly launched Apple Bottoms in 2003. While the brand first started as a denim label, it later released clothing, accessories, and perfume. As part of the launch, Nelly also began a search for a model to represent the label, which aired on VH1.

Apple Bottoms were referenced in numerous songs, including Twista’s “Overnight Celebrity,” Flo Rida and T-Pain’s “Low,” Flo Rida’s “Love,” and Eminem’s “Shake That.”

Nelly will be performing at Lovers & Friends Festival. Other acts include Megan Thee Stallion, Ludacris, Fat Joe, Jhené Aiko, Lil Kim, Summer Walker, T-Pain, and Saweetie. There was some confusion when the festival was first announced when several of the billed artists denied their involvement. However, any conflicting reports were later cleared up and a second date was added to the festival.

Lovers & Friends takes place on May 8 and 9 in Los Angeles.

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