The Dizzy Banko-produced track arrives alongside an accompanying video, directed by Starr Mazi, which sees Lola Brooke, Latto, and Miami wreak havoc throughout the streets of Brooklyn.
Released in May 2021, “Don’t Play With It” became a viral hit on TikTok last year, amassing nearly 80 million streams to date while appearing on playlists such as Apple Music’s Rap Life and Spotify’s Rap Caviar.
Over the first few months of 2023, Lola, who in January officially signed to Arista Records in collaboration with Team Eighty Productions, has continued her momentum on the back of a trio of singles, “So Disrespectful,” “Gator Season,” and “Here I Come.”
Earlier this month, after wrapping the North American leg as an opening act on A Boogie Wit Da Hoodie’s Me v. Myself Tour, Brooke also performed at Billboard’s The Stage at SXSW.
Watch the video for Lola Brooke’s “Don’t Play With It” (Remix) up top.