Apple Music’s Hip-Hop Programming Head Carl Chery Moves to Spotify
It's expected that Carl Chery will take over the RapCaviar playlist.
The streaming world has been shaken-up a lot over the course of the last few years, especially as it becomes the predominant way to listen to and discover new music. This year alone has already seen a few big players joining and leaving both record labels and streaming giants for new positions as the industry gets increasingly competitive. Now Variety reports that head of artist curation for hip-hop and R&B programming at Apple Music, Carl Chery, will be leaving the company for a new role at competitor Spotify.
Chery joined the company all the way back in 2014 as part of Apple's acquisition of Beats By Dre/Beats Music, but now it's expected he'll fill the hole former RapCaviar curator Tuma Basa left when he headed to YouTube in February. As Variety points out, Chery previously developed Apple Music's hugely popular A-List: Hip-Hop and A-List: R&B playlists, and he was also responsible for helping secure Chance The Rapper's Coloring Book as an Apple Music exclusive.
Carl Chery has also played a big part in helping launch the careers of numerous popular artists, including Post Malone, Cardi B, and Daniel Caesar among others.
With Spotify recently going public with an estimated value of almost $30 billion dollars on its opening day of NYSE trading, he couldn't've picked a better time to join the company.