Interscope Records is doing it big for its 30th anniversary.
After already revealing a Los Angeles County Museum of Art exhibit—featuring modern artists’ renditions of musicians on the label’s roster—the label is now using the works to create limited-edition vinyl pressings. The pressings of albums by Snoop Dogg, Kendrick Lamar, Billie Eilish, Dr. Dre, Eminem, 2Pac, Juice WRLD, and more will feature art from some of the biggest names in the creative world, including KAWS, Kehinde Wiley, Takashi Murakami, Cecily Brown, Julie Curtiss, Shepard Fairey, Lauren Halsey, and Damien Hirst.
The limited vinyl series, available soon on NTWRK, will see only 100 copies of each album released with an “archival quality giclee printed cover,” according to a release. The records will be sold in a decorative Gucci box, for those who really want to celebrate the Johnson take on a K-Dot cover, KAWS’ take on Snoop, Wiley’s rendition of Dre, or Cecily Brown’s Billie Eilish cover, all of which will be sold for $2,500 apiece.
Hirst, meanwhile, actually did all 12 of Eminem’s albums, sharing the news on Instagram alongside images:
“While this groundbreaking art exhibit will be on view at LACMA only for a limited time, we thought launching a series of limited-edition vinyl to honor both our recording artists and the extraordinary visual artists who contributed pieces to this effort, would be a great way for this celebration to live on for years, and at the same time was a cool way to invite music fans into the Interscope’s 30th celebration,” said Interscope Geffen A&M Vice Chairman Steve Berman. “NTWRK, who specializes in highly curated cultural artifacts from art and music, are a perfect retail partner as we celebrate the legacy of all of the artists who have made Interscope Records a success for the past 30 years. The fact that the sales of these albums will help fund Jimmy and Dre’s high school makes it an even more special endeavor.”
The records will be released in groups from Thursday through Monday, with profits going toward the Iovine and Young Foundation to build a South Los Angeles school.
“We’re honored to work with Interscope to celebrate the 30th Anniversary of the iconic record label alongside some of the most culturally significant musicians and artists on this amazing project that raises money for a great cause helping support Jimmy and Dre’s high school,” NTWRK CEO Aaron Levant said.
