On the heels of its world-shocking announcement of the addition of Spicy Chicken McNuggets to the menu, McDonald's has shared a slew of details regarding its previously rumored collaboration with Travis Scott.
On Thursday, McDonald's announced that the food-centered collab effort will incorporate moves across cuisine, fashion, and community. From Sept. 8 through Oct. 4, the Travis Scott Meal will be available at participating locations nationwide, marking the first time since 1992 (with Michael Jordan) that a public figure has been featured on the menu.
The La Flame-curated offering features the Quarter Pounder (with cheese, bacon, and lettuce), a medium fry with BBQ dipping sauce, and a Sprite for $6.
"I couldn't be more excited to bring the Cactus Jack x McDonald’s collaboration to life," Scott said in a statement. "We are bringing together two iconic worlds. Including a charitable component was key for me, and I can't wait for people to see what we have in store."
The month-long campaign, which is accompanied by a reimagined logo now present on social media, will also see Scott and the brand "exploring opportunities" to provide support for charitable organizations. Scott's Cactus Jack has also come through with custom apparel for McDonald's crew members, with additional collab elements set to be revealed soon.
A Business Insider report published on Wednesday gives fans a behind-the-scenes look at how the Scott x McDonald's link-up came to fruition. In it, McDonald's chief marketing officer Morgan Flatley touted Scott's unique ability to "see where culture is going."
Flatley also spoke on those who aren't as keen on the partnership. In the report, for example, a franchisee is cited as expressing concern over the collab due to the brand's "family-friendly image" and its recent appearance in headlines related to allegations against its ex-CEO.
"The reality of McDonald's—we're such a big, broad, diverse system that there's always differing opinions," Flatley explained. "So every single thing I've done, from the simplest thing, has had differing opinions."