In a visual directed by Edgar Esteves, we see Baby attempting to cut ties with an associate and abandon an old life for a rap career. He begins to enjoy his recent success as a musician, and—likely as a nod to the song’s title—throws an all-white party at an all-white mansion. However, the festivities are interrupted when that former crony stops by, only to get a handful of guns turned on him. 21 Savage also makes a brief appearance in the video.
Lil Baby is set to kick off his headlining the New Generation Tour with City Girls, Jordan Hollywood, and Marlo. Blueface, Rylo Rodriguez, and 42 Dugg will come through with additional support.
Watch the video for Lil Baby’s song “Pure Cocaine” above.