As the creative director of the 2018 Pornhub Awards, Kanye West had his hands in pretty much all design aspects of the event. He oversaw the makeup, wardrobes, awards statues, and the music.
During the inaugural event, Kanye lifted the curtain on his and Lil Pump’s collaborative track “I Love It” featuring comedian Adele Givens. The record was accompanied by a Spike Jonez-produced visual directed by Ye and Amanda Adelson that was surreal, futuristic, and, above all, comedic. Kanye and Pump are seen in a hallway reminiscent of 2001: A Space Odyssey, while rocking cartoonish, oversized fits. And we mean oversized. Blocky shirts that span several feet across the shoulders, tonal massive pants, and bulky chains. Kanye also dons a pair of giant Yeezy slides—a reference to the undersized pair he was roasted for last month.
Naturally, the internet had jokes.
Shortly after the “I Love It” visual dropped, fans hit up social media with a few memes inspired by Kanye and Pump’s ridiculous outfits. Many Twitter users said the costumes reminded them of Robolox characters, while others compared the fits to those rocked by George Costanza, artist David Byrne, and Goombas from the Super Mario Bros. film.
You can check out some of the memes below.
First thought that came to mind when I saw Kanye in that oversized outfit in Lil Pump’s video pic.twitter.com/sCF1hBiakx
Only way this video could have been better is if @kanyewest had the harmonica around his head! S/o @lilpump dope ! #iloveit @FoxRiverBoys pic.twitter.com/eH1U6T6ScX
The internet always wins. pic.twitter.com/0bU2hw2PYe
