Kanye West expanded his resume Thursday night by lending his creative eye to the 2018 Pornhub Awards. The multi-hyphenate curated the inaugural ceremony with the help of his frequent collaborator Willo Perron. Ye oversaw the presenters' makeup and wardrobes, designed the futuristic awards statues, and, of course, provided his services for the Los Angeles-set event's music.
In addition to a live performance by G.O.O.D. Music's own Teyana Taylor, the audience was also treated to the premiere of West and Lil Pump's new track "I Love It" featuring Adele Givens. The collaborative cut was accompanied by a new video co-directed by West and Amanda Adelson. Executive producer duties are handled by Spike Jonze, who previously contributed to the West world with videos for "Flashing Lights" and "Only One," as well as the criminally underrated short film "We Were Once a Fairytale."
Catch the full "I Love It" video, featuring notably gigantic clothing and footwear, up top.
As you may or may not recall, Pump reached out to West earlier this year via Twitter, asking the G.O.O.D. Music founder to lend a hand to his upcoming project. However, at this time, it's unclear if "I Love It" will land on a new Pump project, a new West project, and/or both. West, of course, is fresh off that unprecedented G.O.O.D. run that included the seven-track solo album Ye and the long-overdue Kid Cudi collab Kids See Ghosts. Pump's Harverd Dropout is expected later this month.
During Thursday's Pornhub Awards broadcast, West also joined Taylor for a performance of their KTSE collab "Hurry." Earlier this week, the two hit San Francisco with a surprise run-through of the song.