Last week (Sept. 21), Action Bronson brought the heat with "White Bronco," his first official single parting ways with former record label Atlantic Records earlier this year. The jazz-infused cut is taken from his forthcoming album of the same name, and is produced by Griselda's Daringer and The Special Victims Unit. Now he's back less than a week later which a trippy video directed by Rik Cordero, perfectly tapping into the laid-back vibe of the track itself.
Featuring images of Bronson doing what he does best, rapping and smoking, while videos of animals and stunning nature drift in and out of the background. This is exactly the type of DIY attitude that made him exciting in the first place, with him returning to his indie roots in style.
Bronson's new album, White Bronco, is scheduled to drop sometime this year via EMPIRE. The release will feature contributions from Party Supplies and Knxwledge among others.