The singer-songwriter premiered the J.R. Rotem-produced track earlier this week and wasted no time hyping up the release on social media. On Friday, Ciara upped her promotion efforts by posting her very own #LevelUpChallenge video. For those who aren’t familiar with the hashtag, it’s basically calls on fans to perform the choreography featured in the single’s music video.
Take a look at Ciara’s post as well as several fan-submitted clips below.
Ciara’s “Level Up” video was directed, choreographed, and edited by Parris Goebel of New Zealand. You can check out the music video here. “Level Up” is expected to land on Ciara’s upcoming studio album, set to drop later this year.