Call it manifest destiny, because Cash Money Records is headed west.
As Vibe points out, Birdman announced the launch of Cash Money West, while signing Long Beach native Saviii 3rd to the label. The two celebrated the new deal on Instagram. “Cash Money business…stop asking,” Saviii wrote in his post.
The news comes shortly after Rap-Up TV released an interview with the Cash Money co-founder, where he called Drake the "most consistent" rapper on the Young Money/Cash Money roster. "He a workaholic, he said. He went on to explaine: "Drake kept this shit alive for the last four or five years, consistently. Nicki do her thing also, but he's been the most consistent."
But Champagne Papi's future with YMCM is unclear. On the Scorpion cut "Is There More," Drizzy rapped, "Soon as the album drop, I'm out of the deal."
Birdman hasn’t responded to the line directly, but he’s definitely laying the foundation to invest in more artists through Cash Money West. "Till you experience it, you don't really know what it is,” Birdman added in the interview. “We knew [Drake] would be successful, but to me every day of his life is not an experience of life because he talked about this shit and he turned it to reality."
Without Drake or Lil Wayne, Birdman is certainly going to have to figure out something to keep business afloat.