To accompany the surprise release of their long-awaited collaborative album, Everything Is Love, Beyoncé and JAY-Z (or, The Carters) unleashed a powerful visual for one of the Pharrell-produced tracks, “Apeshit,” which was shot at the Louvre in Paris. 

Even without a visual reference, the lyrics to “Apeshit” read as a testament to black excellence; as artists, both Bey and JAY have made crowds go “apeshit” the world over, both via their releases and during their live shows. The longevity of their success as artists has made the two of them incredibly wealthy, which has resulted in the pair moving in different, more refined circles—circles that include fellow artists like Swizz Beatz, who can drop a couple mill on a piece of art, for example. Hell, on 2017’s “The Story of O.J.,” Hov spoke on how the artwork he’s purchased has increased in worth over the last few years, dividends that he plans on passing down to his children.

I bought some artwork for one million
Two years later, that shit worth two million
Few years later, that shit worth eight million
I can't wait to give this shit to my children

Hov even turned his Magna Carta... Holy Grail single “Picasso Baby,” a song about his growing love for art, into a performance art piece alongside Serbian performance artist Marina Abramović.

JAY and Bey’s appreciation for art—evidenced by the pair dropping $4.5 million on a Basquiat piece (Mecca, 1982) back in 2013—has even rubbed off on their daughter, Blue Ivy, who purchased a piece by Tiffanie Anderson for nearly $20,000. 

How did the “Apeshit” video end up getting shot in the Louvre, though? A spokesperson for The Louvre told Vulture that The Carters presented a concept that “showed a real attachment to the museum and its beloved artworks” in May of 2018. 

Even if you aren’t an art historian, you’ve probably heard of the Louvre; It’s the largest art museum in the world, bringing in over 8.1 million visitors in 2017 alone. The museum is home to some of the world's most famous works of art, including the Mona Lisa and Virgin and Child with St Anne. On sight, filming a video in such a famous venue is the ultimate flex—which one of your faves not named JAY-Z or Beyoncé could ever pull this off? 

When you dig deeper into how Bey and JAY incorporated the Louvre’s famed work in “Apeshit,” there is plenty of powerful symbolism to unpack. Rest assured, nothing The Carters do is by accident.