Over the course of the past few days, DJ Khaled has announced via a series of social media posts that he's partnering with sports/nutrition company ProSupps, LLC on a performance energy drink called Hyde Power Potion. On Monday, the news was confirmed through a series of quotes that would fit perfectly in a publication that calls itself PR Newswire.
"When seeking out a partner that embodies our core values of energy and performance, DJ Khaled was the first to come to mind," said ProSupps founder TJ Humphreys. "After months of strategic collaborative discussion with DJ Khaled and our friends at RocNation, we couldn't be happier having him as the voice and mouthpiece for Hyde Power Potion."
As a partner, Khaled will showcase the drink/brand on social media, as well as during appearances. Now that you know that don't think it's a coincidence when you see it.
"I'm excited to be a part of the ProSupps Hyde Power Potion team. Their vision and drive inspire and match the energy and excitement I have for the future of this partnership," Khaled said about the deal.
It's not the first brand partnership Khaled has had and probably won't be the last.