New endorsement deal alert. DJ Khaled will begin 2018 as the social media ambassador for Weight Watchers. What this means, in non-corporate terms, is that he will log his weight loss journey on a bunch of social media platforms, including Snapchat, Facebook, Instagram and Twitter.

"Weight Watchers is all about being great and being your best self," he said in a statement. "My son is my love, my life, and I need to be great for him. To be great is to be healthy; to be healthy means a shift in my lifestyle, and the new WW Freestyle program is all about healthier habits for my life. The WW program and community is my partner in this process to greatness, and I’m grateful for what’s to come and to share my journey with you all."

As pointed out by Rap-Up, and perhaps noted by you if you follow him, this documentation is already well underway:

"After" pictures coming soon.