Earlier this week, a tracklist and cover art for Young Thug's "singing" album, Beautiful Thugger Girls, hit the 'net, causing a stir among Thugger stans. The album, which Thug said would be executive-produced by Drake, was reportedly given a June 16 release date; Thug seemed to confirm this by posting the following to his Instagram.
Thug also posted a trailer that's got people talking, but for all of the wrong reasons. The clip starts out innocently enough, with a woman finishing up her workout at the gym before heading out. Outside, she hops on her phone and is then attacked by a number of women wearing balaclavas with "E.B.B.T.G." stitched into the forehead. One of the attackers takes out a bat and beats the woman unconscious.
We then see the woman being taken to the same room from the cover art, with the weird mannequins and candles. As one attacker lights the candles, another is tying up the victim and applying duct tape to the abducted woman's face and neck, writing "EASY BREEZY BEAUTIFUL THUGGER GIRLS" on the tape with a Sharpie. The trailer ends with a shot of her bruised and bloodied face with the duct-taped title in full view.
This might be one of the more bizarre album rollouts in recent times, and certainly one of the more disturbing. Without context, one has to wonder why Thug chose this particular narrative to introduce this album.
Once Twitter saw the clip, users wasted no time speaking out on the violent imagery.
I was watching the video like "damn, why don't rappers ever use black women in their videos" & then I saw that girl get beat up
I like to beat, kidnap, and torture women as well, wanna collab?
wtf kinda dog shit promo is this???? its literally just nonsensical violence w a young thug country song over it
As of right now, Young Thug hasn't addressed what this trailer is supposed to mean, leaving people confused by the message, and concerned about this violent, disturbing visual. All could be explained when Beautiful Thugger Girls is released, or this could just be attention-grabbing content for the virality of it.