Shad Moss, a.k.a. Bow Wow, is set to premiere the new reality series Growing Up Hip Hop: Atlanta on We TV later this month. So far, the promo run ahead of the show's debut is going pretty well. On Tuesday, Moss was accused of flying on a regular plane despite Instagramming a photo of a private jet.

That photo, as some on Twitter and elsewhere pointed out, was noticeably similar to a photo that appears on a chauffeured transportation organization's website:

Moss, who later commented on Instagram that someone took "an old picture to say where I was and wasn't," clearly isn't too concerned with the tweets. Twitter, however, has expanded the discussion into a full-blown #BowWowChallenge hashtag:

took the whip out for a wash 😍💸 #bowwowchallenge

— Tré Melvin (@TreMelvin) May 10, 2017

Moss' Growing Up Hip Hop: Atlanta promo tour also took him to the Wendy Williams Show and Desus & Mero on Tuesday. The series premieres May 25, and—thanks to the tweets—everyone is talking about it.