Compton artist Buddy offers some much needed positivity in the video for his new song "Shine." Taking direct cues from the lyrics, Buddy keeps the visual simple and personal by opening up on a day in his usual life.
The song begins to play on the speaker's of his bedroom and he casually sings along and lets the message inspire him to take on the day as he brushes his teeth, prays, and dines on some cereal for breakfast. We're then shown Buddy's reality as breakfast is interrupted by the sounds of police sirens outside where his friend is handcuffed and then seemingly released because the cops got it wrong. Still, Buddy doesn't let the negative get him down and continues to "shine" while kicking back to music in the car and hanging with friends.
"'Shine' is a ghetto hymn acknowledging inevitable death while showing gratitude for abundant life," Buddy told Fader. "It's written from the perspective of an optimistic young black male growing up in Compton as he thrives for enlightenment through all adversity."
The new single arrived with the announcement that Buddy's debut project will arrive in early 2017. If you're not familiar, Buddy has been steadily building his momentum, signing to Pharrell's i am OTHER label while getting his name out there with guest features on the ASAP Mob's Cozy Tapes highlight, "Way Hii" with ASAP Rocky, Wiz Khalifa, and BJ the Chicago Kid. You also might have heard him on Nipsey Hussle's "Status Symbol 2" or BJ the Chicago Kid's "Man Down." If you were at ComplexCon earlier this month, you might have also caught Buddy when Pharrell introduced his artists on the Pigeons & Planes stage.
Watch Buddy's new video for "Shine" above and look out for more music from the artist in the coming months.