On Friday night, Kanye West revealed the visual for “Famous” in front of an audience of thousands at The L.A. Forum, and many more sitting at home watching the live feed of the event on Tidal. Most people were expecting West to pull out something unexpected, but even then, the tableau that The Life of Pablo rapper put together for his latest visual creation was something else.
Depicting West laying in bed naked with an array of famous people—including his wife Kim Kardashian West, her former boyfriend Ray J, his former girlfriend Amber Rose, along with Taylor Swift, Rihanna, Chris Brown, Caitlyn Jenner, Anna Wintour, and President George W. Bush—the video drew a strong response from viewers who were all to eager to share their opinions over social media.
Most of the commentary centered on Swift, who was depicted laying right next to West, with many speculating about the pop star's reaction to the film. To say the pair have a complicated history would be an understatement. The acrimony that began when he interrupted her at the 2009 MTV Video Music Awards was re-ignited only just recently when Kim Kardashian essentially accused Swift of lying in an interview with GQ about approving the provocative line in "Famous," where Kanye raps, "I bet me and Taylor might still have sex, why? / I made that bitch famous."
Some were horrified by the video.
Most just had fun thinking about the fallout.
Some just had fun making fun of Desiigner's hype.
Whether you loved or hated it, West once again managed to shock the world.