HARDY's Gin & Juice short film, with appearances from Snoop Dogg, Dr. Dre, and actress Nicola Peltz Beckham, debuts today. The film was made in collaboration with Gin & Juice By Dre and Snoop. Along with the short film, HARDY is debuting the song "Gin & Juice (Another Shot From Dr. Dre)," which is a remix of HARDY's version of Snoop's iconic, Dr. Dre produced 1994 single "Gin & Juice."
The short film is also a celebration for the first pre-mixed cocktail from Dr. Dre and Snoop Dogg's new premium spirits company, Gin & Juice By Dre and Snoop.
The short film opens with Snoop explaining the history of his Gin & Juice cocktail, which he said started in 1930 with his great-grandfather. Snoop and Dre are approached by Hardy and Peltz Beckham, who introduce them to gin.
"Wait, one more thing... You should think about adding juice to it, I think the ladies will like that," Dre tells Peltz, before HARDY delivers a hard-hitting remixed version of his "Gin & Juice" cover, which debuted last month.
"The entire ‘Gin and Juice’ process has been a dream for me," said HARDY. "I recorded the song and, in a few short weeks I was on set with Dr. Dre and Snoop Dogg. It didn’t feel real until I showed up and I saw the names on the trailers. I spent two days with them and I can honestly say they are two of the coolest, most genuine people and made me feel right at home. I am so thankful for the experience and I’m looking forward to hanging with those guys again."
Snoop and Dre announced plans for their premium gin-based beverage line earlier this year. The drinks come in four different flavors: Apricot, Citrus, Melon, and Passionfruit. Further products in the Gin & Juice line are expected to arrive later this year, with the launch lineup rolling out domestically already.
Check out the short film, which was created by the Gin & Juice By Dre and Snoop brand in partnership with Rosewood Creative agency, up top and stream the track here.
