It looks like Apple Music is officially the newest member of Taylor Swift's squad. Today, the singer shares her latest 1989 video for the album's latest single, "New Romantics" available exclusively on the tech giant's music streaming service. "The fans are the best part of this tour," she says in a preview of the video. "They're the reason the shows are incredible, and I know those fans out there are just all in." The official visual features concert footage of her epic, star-studded 1989 World Tour that just won the iHeart Radio Music Award for Best Tour along with exclusive new behind-the-scenes clips of Taylor dancing awkwardly backstage. The video is the seventh track to receive an official video accompaniment from her blockbuster 1989 album.
This is not nearly the first time Taylor has teamed up with Apple. The two publicly hashed out their problems last summer and have collaborated on projects, including an interview with Beats 1's Zane Lowe to the exclusive on her 1989 tour documentary, ever since. Most recently, Taylor and Apple teamed up for a very memorable ad that features Taylor rapping Drake and Future's "Jumpman" before falling off a treadmill. That ad has since been viewed more than 20 million times and increased iTunes sales of "Jumpman" by a whole lot. Clearly, this new partnership is working out for everyone. You can watch Taylor's "New Romantics" video exclusively on Apple Music here.
