Earlier this week, Complex premiered a new Jeezy track called "Gold Bottles." The song was the latest in the rapper's ongoing #SundayService campaign, a lead-up to his next album Church In These Streets. Apparently "Gold Bottles" was a little more than just another single too, as it's now been announced that the Atlanta rapper has plans to launch a new luxury champagne called—you guessed it—Project Gold Bottles. According to HipHopWired, the new venture will find Jeezy teaming up with Tequila Avion, a brand he's already associated with as a "multicultural advisor."
“I have long loved high-end tequila and champagne and this love has inspired me to create a rich, full bodied champagne that represents my passion," Jeezy said via press release, according to HipHopWired. "I am fortunate to have a partner like Ken [Austin] whose entrepreneurial track record includes my favorite ultra-premium tequila. Ken has a deep understanding of the drinks space and several luxury categories that I know will be invaluable to growing this business. I look forward to bringing a luxury champagne to my fellow artists and fans in the near future.”
Jeezy's champagne is reportedly on the menu next year, and Church In These Streets is still slated for a November 13th release.