Label: Def Jam
Art Director: Fabien Montique

You know you've done an amazing marketing campaign when your product becomes synonymous with a single image. That's the case for Atlanta rapper 2 Chainz, who took a minimalistic approach to the cover of his album Based on a T.R.U. Story. Right on form, two golden chains glisten off a black backdrop, and nothing else.

With the music that's provided on his solo debut, a collage of scantily-clad women or a stack of dollar bills could have easily been the portrait here without any complaint to its relevance. However, Tity Two Necklace clearly knows where his bread is buttered, which is why we all love saying (read: yelling) his name. And that's tru.