People who keep extra buns on them for emergencies will be thrilled to learn of the latest Popeyes initiative.
Following the society-shattering sellout of their chicken sandwich, the fast food chain announced Thursday it is now offering what it says is "basically" the same thing, only without condiments or bread.
"Really it's just three tenders," whoever runs the company's Twitter account explained, noting that those still clamoring for the actual sandwich can simply "bring your own bun."
In a statement to CNN, the brand's North American head of marketing Bruno Cardinali touted the purported fun of this initiative. "While we work to get the sandwich back in our restaurants, we wanted to offer our guests a fun way to satisfy their Popeyes sandwich cravings," Cardinali said.
To offer some clarity, this announcement doesn't really signal anything new on the Popeyes menu. Instead, it basically serves as an invitation to bring in your own bread and make that shit yourself using three tender-esque pieces of the restaurant's chicken. Still, it's hard to deny that this is truly some incredible marketing.
Speaking of marketing matters, Forbes said in late August that the initial chicken sandwich push had amounted to a "$65 million marketing win" for the company. That figure comes from an Apex Marketing Group estimate of "equivalent media value" generated by the associated buzz.
Chick-Fil-A, meanwhile, just announced it has achieved its goal of serving "no antibiotics ever."
"We worked with our suppliers to convert our chicken supply to No Antibiotics Ever, which was an industry-changing move, as the supply of No Antibiotics Ever chicken previously did not exist to match our scale," the brand's director of menu and packaging, Matt Abercrombie, said Thursday.
Bringing your own antibiotics to your local Chick-Fil-A, however, is not advised.