Nike Air Max
The Air Max line is a series of Nike sneakers that features visible "Air" cushioning in the form of see-through bubbles used in the shoes' soles. The first Air Max shoe, designed by Tinker Hatfield, released in 1987. The line was popular throughout the 1990s and is still produced today, although Nike has mostly transitioned away from its original positioning of the Air Max as a performance running shoe. Popular Air Max models include the Air Max 1 from 1987, the Air Max 90 from 1990, the Air Max 95 from 1995, and the Air Max 97 from 1997. Air Max-style cushioning has also been used on Jordan models like the Air Jordan 3 and Air Jordan 6.
In the 2000s, Nike's retro releases of various Air Max models helped them reach legendary status for sneaker collectors. In addition to bringing back original colorways of favorite models, the brand also dressed them up in vibrant new palettes, sometimes with the help of outside collaborators. Highlights from this era include the Atmos x Nike Air Max 1, DQM x Nike Air Max 90, and the Stash x Nike Air Max 95.