Undefeated co-founder James Bond opens up about his sneakers being in the video game as well as whether he'll bring them back or not.
Matt WeltyNBA Live
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Here's how NBA Live 16 and NBA 2K16 turn covetable kicks into playable grails.
Gus Turner
Derek Jeter's days as a Yankee are numbered. Amongst the likes of Namath and Messier, where does he stand in the pantheon of New York sports stars?
Justin Block
The NBA’s best marketers are a legion of Gen Z kids armed with CapCut and a love of the game.
Andrew HartleyLatest Stories
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The Most Important Sneaker News of the Day
Everything you need to know that happened today.
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Kevin Love Shoots Free Throw at the Opposing Team's Basket In a Very Fitting NBA Live 16 Glitch
Poor, NBA Live 16. They can't catch any breaks.
Jose Martinez3963 days ago
The Sneakers in NBA Live 16 Are Almost Better Than Real Life
NBA Live is stepping up its sneaker game for 2016. Take a look at what you can expect from the game's Air Jordan selection here.
Riley Jones3995 days ago
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Can Damian Lillard save EA Sports' NBA Live franchise?
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