Latto is showing her fans what it’s like to hit the jackpot.
The 777 rapper caught up with GQ to show off some of her finest, and most expensive, jewelry. Latto—who has been clapping back at those who’ve criticized her most recent successes with 777 and “Big Energy”—displayed some of her rings, bracelets, watches, and chains. During the show-and-tell, Latto revealed that her most expensive piece was a $120,000 Icebox chain featuring “777” within a lottery machine.
“Seven is my lucky number, it’s God’s number. Triple, it’s just unbeatable. I’m God’s child, we don’t play that, so ‘777’ over here. It became a part of my brand when I changed my name. For me, it’s like hitting a jackpot in life, period, not just financially. This chain is heavy, no cap. I be scared to perform with that. That pendant would knock a tooth out, chip a tooth or something,” she said. “These veneers is pearly whites, they cost a pretty penny, too, so we ain’t tryna chip these.”
Outside of the main attraction, which she purchased in February of 2021, Latto took fans along as she explained her other jewelry items, including the first chain she purchased at 18 for $15,000, her first $12,000 Rolex, another $42,000 watch, and $100,000 worth of bracelets. Latto’s $42,000 watch was an “AP [Audemars Piguet] custom with pink Arabic numbers,” which she purchased when she was first signed to RCA Records.
“I wear it in music videos, like y’all seen it in ‘Muwop.’ [It] makes cameos every now and then, but it’s definitely not an everyday [watch].”
At the end of her jewelry guide, Latto offered some advice to artists looking to start their own collections. As she explained, artists shouldn’t “go wasting your money or you gone be like me a couple years later and be like, ‘I just got all this shit, I don’t even fucking wear it.’”
“Don’t let all that hype and the trends let you go broke,” Latto shared. “I got the money to spend on this shit. Don’t go broke trying to impress people that don’t matter.”
