From Nike to Nautica, Here Are the 90s Brands that Defined the Decade

Designers and the fashion forward are constantly looking back to the '90s for guidance, take a look back at the 90s brands & trendsetters who did it first.

the best fashion in the 90s
Getty

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the best fashion in the 90s

This feature was originally published in 2013.

From The Fresh Prince to Clueless, ‘90s pop culture inspired a new wave of styles. The final wardrobes of the 20th century combined slip dresses with flannels, baggy jeans with barely there crop tops — to name a few. Tupac redeemed the bandana, Kurt Cobain reclaimed the cardigan, and Kate and Naomi redefined minimalist chic. Overalls and onesies made an epic comeback, and denim on denim became a wardrobe essential.

The ‘90s were also a time when branding and marketing in fashion found symbiosis. Logomania commenced, and people started buying just to associate themselves with certain brands. When those associations grew into their own subcultures; the brands you donned became your personal narrative — evolving a symbol as simple as a ‘swoosh’ into one of the most profitable global phenomenons of all time. 

Today, creatives and the fashion forward are constantly looking back to the '90s for style references and guidance, and we have a myriad of now household names to also thank for the decade's staying power. From the pioneers of streetwear to Gianni Versace’s grip on pop culture, these are the best brands of the '90s.

FUBU

Very best brands of the 90s

Ecko Unltd.

Very best brands of the 90s

Tommy Hilfiger

tlctommyhilfiger90sfashionbrand

Toy Machine

Very best brands of the 90s

Sean John

Very best brands of the 90s

Phat Farm

Very best brands of the 90s

Triple Five Soul

Very best brands of the 90s

Spitfire

Very best brands of the 90s

Alphanumeric

Very best brands of the 90s

Burton

Very best brands of the 90s

Joe Boxer

Very best brands of the 90s

Pepe Jeans

Very best brands of the 90s

Billabong

Very best brands of the 90s

Pelle Pelle

Very best brands of the 90s

Nike

nike

Perry Ellis

Very best brands of the 90s

Oakley

Very best brands of the 90s

Guess

Very best brands of the 90s

Iceberg

Very best brands of the 90s

Quiksilver

Very best brands of the 90s

Hugo Boss

Very best brands of the 90s

Helly Hansen

Very best brands of the 90s

Lugz

Very best brands of the 90s

PNB Nation

Very best brands of the 90s

Alien Workshop

Very best brands of the 90s

Wu Wear

Very best brands of the 90s

Freshjive

Very best brands of the 90s

Eddie Bauer

Very best brands of the 90s

Diesel

Very best brands of the 90s

Gap

Very best brands of the 90s

Coogi

biggiesmalls90sfashionbrandcoogi

Gucci

Very best brands of the 90s

Starter

Very best brands of the 90s

Airwalk

Very best brands of the 90s

Nautica

Very best brands of the 90s

Karl Kani

karlkanibestfashionbrands

Marithé + François Girbaud

Very best brands of the 90s

The North Face

Very best brands of the 90s

Supreme

Very best brands of the 90s

Comme des Garçons

Very best brands of the 90s

Reebok

Very best brands of the 90s

Armani

Very best brands of the 90s

Versace

90s

Ralph Lauren

Very best brands of the 90s

Timberland

Very best brands of the 90s

Air Jordan

Very best brands of the 90s

DKNY

Very best brands of the 90s

Calvin Klein

Very best brands of the 90s

Stussy

Very best brands of the 90s

Polo Sport

Very best brands of the 90s

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