When rappers start endorsing designers in their songs, it's only a matter of time until the fans start picking up the brand. Not only peppering brands like Versace and Moschino in his lyrics, the late Notorious B.I.G. shouts out Aussie brand, Coogi in "One More Chance" back in the summer of '95. The brand known for its vibrant knits should have definitely cut Biggie a hefty check.