Leading the campaign, fittingly, is brand founder Rihanna, who will also be providing the headlining halftime entertainment at the big game on Feb. 12. Put another way, a round of footballery is being enlisted to provide support for the main attraction, i.e. Rihanna’s performance.
The collection is available now and features timely new designs spread across a variety of offerings including hoodies, sweats, jerseys, boxers, and more. Among the highlights is a t-shirt, dubbed the LVII Surprise Tee, that features a subtly presented Rihanna graphic (depicting the singer in a football helmet) only visible when pulling up the shirt itself.
See the new, limited edition pieces in action below via a selection of official campaign images.
The brand’s Game Day collection arrives in the wake of the fourth volume of Savage X Fenty Show, which is currently available to stream via Prime Video. Among those enlisted for the proceedings was Johnny Depp, whose involvement in the show made headlines and stirred controversy prior to its debut.
As for the current status of a new Rihanna album, the multi-hyphenate recently shared a message directed at fans about such plans. Rihanna’s Black Panther: Wakanda Forever soundtrack single “Lift Me Up,” which marked her first solo release in six years, is up for Best Original Song at this week’s Golden Globe Awards.