London-based conscious denim label non has expanded its range with the launch of a new capsule for Spring/Summer 2023. Harnessing the natural bleaching capabilities of ozone gas, the capsule is realised in a unique colourway through reduced water, enzyme and energy usage.
Designed with a minimalist aesthetic with a focus on relaxed and oversized fits, the Ozone Wash collection sees the brand’s all-gender raw indigo selvedge denim transformed into a seasonal light blue denim, which is finished off with contrast stitching.
Comprising non’s signature Relaxed and Wide Jean, Raglan Jacket, Work Jacket, and Tote Bag, all pieces from the lineage are made in limited numbers from a 50/50 recycled and organic cotton blend with environmentally conscious production.
Check out the “Ozone Wash” capsule from non in the shots below. All the pieces are now available from the label’s webstore and select stockists.