Arriving as part of the Billionaire Boys Club Universe, Pharrell Williams originally launched ICECREAM in 2004 as a subsidiary, skate-centric footwear line. Having already popularised the loud, all-over print that would be imitated by competitors in years to come, today the label is best known for its hip-hop iconography and its crew of iconic skaters, including Terry Kennedy, Jacob Wilder, Kevin Brooker, Cato Williams and Philly teen Jimmy Gorecki.
Designed by both Don Toliver and ICECREAM EU’s creative director, Ross Westland, items from the seven-piece collection include the “Iced Cones & Bones” T-shirt and hoodie—which play on the label’s signature “Cones & Bones” motif—and the Don Toliver Slab tee, which is inspired by both the designer and artists’ passion for cars.
You can cop the Don Toliver x ICECREAM EU collection from June 28 at a pop-up event taking place at West London’s Omni Gallery. There will also be an exhibition from Matt McCormick, while Don Toliver will be there himself to meet and greet fans later in the afternoon.