The evolution of streetwear is a fascinating one. The subgenre of casual fashion has gone through a metamorphosis over the years, with no period more eclectic and diverse than right now. OGs like Stüssy, Undefeated, and Supreme are still among some of the most recognizable brands today. Others that once reigned supreme—no pun intended—like The Hundreds, Crooks and Castles, and Diamond Supply Co., helped push streetwear into the mainstream in the late 2000s, when Fairfax Avenue was the epicenter of the culture. But there’s a new crop of brands currently pushing the needle.
Today’s definition of “streetwear” might be a little looser than before thanks to the marriage of street fashion and luxury, which has birthed brands like Fear of God, 424, and Rhude. There might be no better example of this than Virgil Abloh’s appointment as men’s artistic director of Louis Vuitton or legendary street artist Kaws working with Kim Jones on design elements for his inaugural spring 2019 collection for Dior Men—two things that would have seemed unlikely a decade ago.
With the evolution of streetwear in mind, we rounded up the 15 Best American streetwear brands around today. Check out the full rundown below.