The Cherry General Store is now open.
This past weekend, Cherry opened the doors on its new store at 8475 Melrose Avenue in Los Angeles. Per a press release, visitors can expect the new space to feature the brand’s Joyride collection, as well as a number of “lovingly curated” vintage pieces and items exclusive to the Los Angeles locale.
Get a closer look at the new Cherry General Store, which the brand has designed to be “your home away from home,” below.
The second installment of the aforementioned Spring 2022 collection, titled Joyride, launched earlier this month. Featured in the collection (as teased below) are t-shirts, bucket hats, zip-up vests, hoodies, denim, and more.
Last December, Cherry launched a holiday store featuring the showcasing of a one-of-one Cherry C-10 pick-up. As previously reported, the temporary experience’s run was commemorated with a cookout party boasting food from Jah Mama Hot Sauce and Sweet Chick.
