It looks like there’s more to Louis Vuitton’s ad campaign with boxing great Muhammad Ali. Starting this July, the luxury brand’s “Core Values” campaign will also feature calligrapher Niels Shoe Meulman and Yasiin Bey (aka Mos Def). A dedicated webpage will feature the boxer’s inspirational words during his campaigns in and out of the ring. To get a head start peep the Louis Vuitton Journey’s webpage for updates. [hypebeast]
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Video: Louis Vuitton “Core Values” Campaign With Muhammad Ali
The artist formerly known as Mos Def is added to the luxury brands latest ad.
Image via Complex Original
Complex Original
