Vetements is Super Chill About Vetememes Parody

The French label doesn't mind a little joke.

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Complex Original

Image via Complex Original

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Maybe fashion is fun again? Last week, the corner of the Internet that cares about inside jokes, shopping, and foreign words that you say quickly because you're not exactly sure if you're pronouncing them correctly, joined in LOL-ing together about Vetememes, a $59 raincoat that pokes fun at French label-of-the-moment Vetements. The reaction to the coats online was uniformly positive—​Vogue said it was "slightly genius"—​but the question of whether or not Vetements would squash Vetememes with a lawsuit remained to be seen. After all, Saint Laurent famously sued the creator of the "Ain't Laurent" parody tee, and other fashion houses have been quick to put an end to joke-y riffs and plays on their logos, too.

But, fear not: This morning, the New York Times' Vanessa Friedman reports that Vetements doesn't care at all. "Vetements will not be filing any lawsuits over the Vetememes raincoat and hope that he has enjoyed making his project as much as we do making our clothes," Vetements creative director Demna Gvasalia told the Times via email. That heavy sigh of relief you heard emanating from Brooklyn likely came from the home of 22-year-old Vetememes creator Davil Tran—​a home he shares with his parents, the Times notes. (Shade.) 

"I’m just a dumb kid," Tran told the paper. Don't be so hard on yourself, Davil. Out of any fashion label you could choose to poke fun at, the one that sells their own clothes emblazoned with parodies of DHL and Champion logos is a pretty foolproof target. Here's to seeing how both Vetes—​'Ments and 'Memes—​can make everyone laugh again soon.

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