Enfants Riches Déprimés translates from the French to “Depressed Rich Kids.” You’re forgiven if you haven’t heard of this relatively under-the-radar fashion label—their clothes come in extremely small quantities, and sell primarily to the most rich, most depressed people on earth. The story of Enfants Riches Déprimés, however, has a more universal appeal. It’s a story about rappers and cocaine, rehab and Swiss boarding schools, punk shows and meth heads. It’s about Courtney Love, and Nazi Donald Duck, and plenty of Parliament Lights. More than any of those things, though, it’s about Henry Levy, the brand’s 24-year-old founder and designer—an artistic, rich kid himself, with complicated and often conflicting relationships with almost everything in his life, from money, to drugs, to celebrity, to his own name.

Despite his contradictions, Henry is a man who cares deeply about authenticity. “I’m not trying to make things for consumption,” he told me over the phone recently. “What the people want is—they don’t know what the fuck they want. And I’m not going to try to make what they want, because it’s generally not going to be very good. I just make what I want.”