Style

Elements Of Style: Breaking Down Biggie's Look

The Notorious B.I.G. would have turned 39 tomorrow, so we honor his posthumous birthday by looking back at the elements of his style.

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The Notorious B.I.G. left the world too soon, but with the 24 years that he did live, he graced us with his unparalleled flow and flashy style. Rocking Versace shades and velvet suits, Biggie and Diddy ushered in glamour to a new generation of hip-hop. Though we've moved past the days of Coogi sweaters and Cristal champagne, we can never forget Biggie's fashion and lifestyle. So in celebration of his 39th posthumous birthday tomorrow, take a look back at Biggie's signature style elements that made him an icon.

coogi

Coogi Sweater

You can't talk about Biggie's style without mentioning the colorful patterned sweater he and Bill Cosby made so popular. To Big, it wasn't just about how loud the sweaters were. ""Livin' better now, Coogi sweaters now," meant he was fly and expensive—down to the socks.

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kangol

Kangol Hat

The Kangol hat was fly, but it was also a nod to the older rappers from New York like Big Daddy Kane who was also from Bed-Stuy. Only natural for another Brooklyn legend to rock the hat, too.

turtleneck

Turtleneck Shirt

It's hard for a man of Biggie's size to wear mock necked shirts, but he made it work. Whether he threw a Bape jacket on his shoulders or wore the "Turtlenck & Chain" combo, his style was always on point.

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tailored suits

Tailored Suit

Biggie's the reason why burly guys have no excuse for wearing ill-fitting clothes. No matter what he wore, it was tailored and proportioned to fit him. How can you not demand respect in a custom-fitted suit? So G.

fedora

Fedora

Mafioso lifestyle was a big influence on the Black Frank White, and the fedora hat was another salute to the gangster culture.

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velvet

Velour

Sharkskin, linen, wool, seersucker—suits come in all materials, but velvet suits are so tough that nobody wears them. Well, Big Poppa did and he stunted on everyone in this fancy ass fabric.

karl kani

Karl Kani

The iconic urban sportswear brand was sported by many rappers in the '90s. With metal-plated jean suits and shirts, Big wore the Brooklyn-based brand with pride.

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prints

All-Over Print Shirt

Biggie wasn't afraid to wear bright colors and prints. Shit was so tough—and still dope as ever.

versace shades

Versace Sunglasses

Versace shades became hot in the streets because it was Biggie's signature accessory. "Now I'm clockin' ya, Versace shades watchin' ya..."

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